Role: Art Director. Motion Designer, Sound Designer. Researcher. Agency: Tether
Amazon wanted to do for books, what movie studios do for films. Created an immersive experience for consumers to make them want to buy the book. This project revolved around a famous author who says she knew who Jack the Ripper was. We concepted and created an interactive story online to help give more background on the book and create a highly interactive online experience. The result was a first-person, interactive, and immersive story where you search crime scenes and watch tiny movies to discover hints in your search for the identity of Jack the Ripper. I also did a teaser trailer to raise awareness for the site.
The trailer I made to promote the website experience.
