Role: Art Director & Motion Designer, Video Editor. Agency: Tether
The Pepsi Carbonator Campaign was a contest to see what great ideas people could come up with in terms of inventions. Tether created a video to raise awareness for the campaign. The video was designed with cut paper illustrations. It was shot using stop frame animation and used the hand-folded paper elements as our cast of characters. I worked closely with the client and in-house illustrators and photographers to help define the storey and create the characters. We then shot frame-by-frame animation to bring into After Effects and help tell the story in this organic, maker-type feel for the video.
